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Innovation in the New Economy

Innovation is now a marketing imperative, but few companies have fully embraced what this means.  This sea change is no less monumental than when, centuries ago, humans had to adapt to an industrial society after focus on agriculture for generations. The shift is far from easy.

Today marketers are faced with difficult choices.  It is imperative that campaigns deliver concrete and measurable results.  Agency relationships have become extremely complex and sometimes cumbersome as the agency agenda may deviate from the needs of the brand.

Today’s marketing solutions involve managing marketplace complexity, constantly evolving technology, business relationships, and changing investment portfolios.  It also requires an evolved understanding of intellectual property rights, new media distribution channels around digital technology, and the ability to effectively make the right investment choices.

The ability to navigate across research, creative assets, traditional and digital media, social marketing, experiential and events disciplines in a seamlessly integrated fashion with a single minded focus on meeting core objectives is the key to business success in this marketplace.  And tomorrow…even that may change.

Innovation is now a marketing imperative, but few companies have fully embraced what this means.  This sea change is no less monumental than when, centuries ago, humans had to adapt to an industrial society after focus on agriculture for generations. The shift is far from easy.

Today marketers are faced with difficult choices.  It is imperative that campaigns deliver concrete and measurable results.  Agency relationships have become extremely complex and sometimes cumbersome as the agency agenda may deviate from the needs of the brand.

Today’s marketing solutions involve managing marketplace complexity, constantly evolving technology, business relationships, and changing investment portfolios.  It also requires an evolved understanding of intellectual property rights, new media distribution channels around digital technology, and the ability to effectively make the right investment choices.

The ability to navigate across research, creative assets, traditional and digital media, social marketing, experiential and events disciplines in a seamlessly integrated fashion with a single minded focus on meeting core objectives is the key to business success in this marketplace.  And tomorrow…even that may change.

MediaSense’s Four Areas of Expertise

Integrated Marketing

MediaSense offers a mix of marketing solutions geared toward branding and marketing your organization

Contact us for a 30 minute consultation.

Media Buying and Planning

MediaSense offers premium media outreach services to boost the presence of your brand.

Contact us for our recommendations on media outreach.

Digital Marketing Services

MediaSense offers outreach programs utilizing digital marketing and social media.

Contact us to assess your digital marketing presence.

Strategic Communications

MediaSense develops programs that enhance internal or external communication strategies.

Contact us for a 30 minute consultation.

MediaSense’s Past Clients and Other Services

Our company’s capabilities include: Integrated Marketing, Branded Content, Strategic Communications, Event Management, PR, Research, Media Planning and Buying, Digital Marketing, Conference Management.

Our past clients include:

  • AT&T
  • Absolut
  • VTech
  • Verizon
  • Scottish Enterprise/Scottish Development
  • Dr. Mae Jemison – 100 Year Starship (DARPA)
  • The U.S. Army
  • The Bronner Bros. International Hair Show
  • The Positive Community
  • Healthfirst
  • The Game Show Network